User-generated content (UGC) has traditionally been treated with a fair degree of sceptism by media and marketing agencies. The main reason for this is because it can’t be controlled – at all. This wasn’t a train smash back in the days when the worst consumers could do was write letters to newspapers or consumer magazines. [...]
Archive for 18 July 2011
Are you making the most of user-generated content?
Posted 18 July 2011 by SandyTagged As: consumer reviews, user generated content | Categories: Social Media | Leave a Comment
Should the same rules apply to online and offline marketers?
Posted 18 July 2011 by SandyTagged As: | Categories: Online PR, Social Media | Leave a Comment
Digital marketing waters can be murky. There are some straight-up, transparent methods, which can take time and effort, and there are some not so transparent methods that cant to the side but deliver quick results – if you have a comfortable budget. For the purposes of this post I’m referring to the practice of paying [...]