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Archive for July 2011

Augmented reality marketing is starting to make its mark

Posted 29 July 2011 by
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Augmented reality was first punted as a novel marketing technique in 2009. At the time, Apple was one of the first companies to get the bandwagon rolling when it ran an app on its iPhone that allowed Parisians and tourists to find the nearest Metro subway stations. All users had to do was point their [...]

Semantic search demystified

Posted 28 July 2011 by
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Semantic search is an SEO industry buzzword that not too many people fully understand. On the surface it’s pretty easy to figure out: it is search based on understanding the context and associated meanings of search queries. It’s supposed to deliver highly relevant results and take the frustration out of searches that go nowhere – [...]

Social media vanity URLs and online PR

Posted 27 July 2011 by
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For businesses, social media is a battlefield. Attention is a prized commodity and brand awareness is invaluable. You need to play every trick in the book (and then some) to ensure that people know how to find you quickly and easily, that your reputation remains intact and that people relate to and interact with your [...]

Link building in a mobile world

Posted 26 July 2011 by
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Link building is a very necessary part of SEO. Given that Google (and other search engines) like links – especially quality links – it’s vital to entice relevant and influential sites to link back to you. But it’s not easy. Quality links are hard to come by. Good sites are, understandably, stingy with their links [...]

Who’s who of social media: where did the old guard go?

Posted 25 July 2011 by
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Brian Solis wrote a quick blog on a new report by Pivot Conference that looks at social advertising present and future. The report proper is only due to be released today, but Solis revealed a sneak peak at the top 10 marketing sites for social media marketing trends. The figures come courtesy of a survey [...]

Infographics as marketing tools

Posted 22 July 2011 by
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Infographics are popular at the moment, particularly as a marketing/link building tool, but they should not be takenlightly. Good infographics are like gold – pretty and shiny and valuable commodities. Shoddy infographics are like lead – boring and dull and not popular among the masses. Good infographics take time and effort to create, and then [...]

Why social media experts are not douche bags

Posted 22 July 2011 by
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I just read a fascinating article by Olivier Blanchard in which he bemoaned the fact that businesses, proper businesses with responsibilities to staff, investors and creditors, trusted their social media engagement and measurement to “experts” whose experience lies primarily with managing blogs and endeavours in the ether of the net. As a digital marketer whose [...]

Should you be concerned that ORM affects employment?

Posted 20 July 2011 by
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Online reputation management is vital in the professional world. Businesses, large and small, have come to recognise its importance, but private individuals are still running rampant online, forgetting that everything they say, do and upload is recorded and saved for everyone to see. The effects of this willy-nilly behaviour can be far reaching, especially with [...]

Are you making the most of user-generated content?

Posted 18 July 2011 by
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User-generated content (UGC) has traditionally been treated with a fair degree of sceptism by media and marketing agencies. The main reason for this is because it can’t be controlled – at all. This wasn’t a train smash back in the days when the worst consumers could do was write letters to newspapers or consumer magazines. [...]

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