Me on the Web: it’s about as self-explanatory as it comes, really. It’s Google’s (relatively) new tool to help you monitor and control your online reputation. Online reputation management (ORM) is becoming increasingly important in an increasingly digital world. What you do online has knock-on effects in your offline world – think employment prospects, credit [...]
Archive for June 2011
Me on the Web: helpful but not a fool-proof ORM remedy
Posted 30 June 2011 by SandyTagged As: Google, Me on the Web, online reputation management, ORM | Categories: Online PR, ORM | Leave a Comment
Conversion optimisation is essential to initial conversion growth
Posted 29 June 2011 by SandyTagged As: | Categories: Conversion Optimisation, SEO | Leave a Comment
Starting a corporate website is fraught with difficulties. There are a host of factors to consider, all of which need to be done correctly if you want to achieve your conversion goals. For instance, you need to get the design spot-on, you need killer content, you need top-notch SEO, you need to make your site [...]
Google Toolbar Pagerank Update June 2011
Posted 29 June 2011 by AntTagged As: | Categories: News, SEO | Leave a Comment
Google rolled out a global toolbar PageRank (PR) update yesterday (27th June 2011), a little over five months since the last one in January. Do we care? No and Yes. Matt Cutts has stated that Toolbar PageRank offers Google’s opinion of a page’s reputation and is mostly automated and calculated algorithmically. The algorithm considers the [...]
Is SEO necessary for blogs?
Posted 28 June 2011 by SandyTagged As: blog optimisation, seo for blogs | Categories: SEO | Leave a Comment
The answer is yes, SEO is necessary for blogs, especially corporate blogs or blogs in highly competitive fields. Blogs play an important supporting role for websites. They provide dynamic, constantly updated content that has the potential to go viral and attract traffic and links. They communicate with web users on a more personal level than [...]
Why celebrity PR agents hate Twitter
Posted 24 June 2011 by SandyTagged As: online PR, online reputation, PR agents, twitter celebrities | Categories: Online PR, ORM | Leave a Comment
Twitter is full of homophobic celebrities; at least that’s how it appears based on the number of embarrassing gaffes that have occurred recently. Cee Lo Green – the chap who made F You famous and went Crazy with Gnarls Barkley – offended the gay community by implying that a critic (Andrea Swensson) had to be [...]
Call tracking conversion analytics gets even more high-tech
Posted 22 June 2011 by SandyTagged As: call tracking, conversion analytics, speech recognition, speech to text | Categories: Conversion Optimisation | Leave a Comment
Google analytics allows you to gauge the success of online marketing campaigns to determine conversion rate and ROI. What it doesn’t do is allow you to follow customers as they take information gleaned online offline. For instance, they can visit your contact page – which could be an online conversion goal – but analytics can’t [...]
Will unique top level domains change the SEO playing field?
Posted 21 June 2011 by SandyTagged As: | Categories: News, SEO | Leave a Comment
For years we’ve been told that .com is the best top level domain on the net. Wars have been waged to secure domains with mysitename.com as opposed to my-site-name.com or mysitename.co.za, or mysitename.net. Well, maybe not wars, but hundreds of dollars have been spent to grab the best URL for search purposes. Now we’re being [...]