Sitemaps are pretty self-explanatory: they map out websites by tabs, categories and pages. Some SEOs swear by them and others aren’t so convinced and some are swayed depending on search experiments and Google’s recommendations. Here’s what we know: They’re great for indexing. They don’t do any harm. You get two kinds of sitemaps, one for [...]
Archive for 19 May 2011
What are sitemaps and why are they important?
Posted 19 May 2011 by SandyTagged As: HTML sitemaps, sitemaps, XML sitemaps | Categories: SEO | Leave a Comment
Align the psychology of search behaviour with website goals
Posted 19 May 2011 by SandyTagged As: | Categories: PPC, SEO | Leave a Comment
Understanding search behaviour is an extremely important aspect online marketers must consider when optimising sites, researching keywords and generally boosting their clients’ brand awareness. For years marketers in the real world have applied basic psychological principles to sales strategies and ad campaigns. Online marketing is no different. Generally speaking (because there are always exceptions, aren’t [...]