One of the biggest mistakes online marketers (and their clients) make is placing SEO and PPC into two distinct, mutually exclusive categories. Online agencies have a department for SEO and a department for PPC and never the twain shall meet. This is unfortunate as the two disciplines are ideally suited to complement each other. One [...]
Archive for 11 May 2011
Balancing SEO and PPC
Posted 11 May 2011 by SandyTagged As: PPC, SEO | Categories: PPC, SEO | Leave a Comment
What are backlinks and why are they important?
Posted 11 May 2011 by SandyTagged As: backlink checker, backlinks, incoming links, link building | Categories: SEO | Leave a Comment
When SEOs talk about backlinks they simply mean links that come into a website. Of course, it doesn’t end at simple. Backlinks or incoming links are extremely important in SEO. They lend your site credibility and help build authority. In the old days of search (10 or so years ago) every link to a website [...]
Design tips for mobile search
Posted 11 May 2011 by SandyTagged As: mobile search, mobile web, mobile website design, website design | Categories: SEO, Web Development | Leave a Comment
That mobile search is important is old news. That websites should be specifically designed to cater for mobile is also old news, but it’s often ignored as website owners hope they can get by with their desktop sites. Unfortunately, the mobile web is even more competitive than the traditional one and if users have an [...]