You conversion rate measures how successfully you transform website window-shoppers into bona fide customers. This doesn’t necessarily translate into sales. Your conversion goal could simply be to increase newsletter subscriptions or generate free quotes. A landing page is the first page that web users see after clicking a link to get to your website. It [...]
Archive for March 2011
Overhaul your copywriting for rocketing conversions
Posted 24 March 2011 by SandyTagged As: | Categories: Conversion Optimisation, SEO | Leave a Comment
It’s not Kung Fu Panda but Google’s update kicks some butt
Posted 18 March 2011 by SandyTagged As: | Categories: News, SEO | Leave a Comment
Google’s overarching mission is to not be evil and they’d like it if website owners and SEOs returned the favour. Unfortunately, there are a lot of unscrupulous people on the net who have no compunction about buying links, plagiarising content and spamming their websites with ads. To make these unsavoury characters pay, Google spent over [...]
6 Tips to improve keyword quality score
Posted 3 March 2011 by AdminTagged As: | Categories: PPC | Leave a Comment
It can be tricky to get your head around PPC (Pay Per Click) ads when you first start out. There are many subtleties to a successful campaign that you often only pick up through trial and error. You can save yourself a lot of time and trouble by thoroughly researching PPC advertising and paying close [...]



