Mediatorr Digital MarketingDigital Marketing
Services About Contact Blog
Mediatorr Facebook Mediatorr Twitter Mediatorr Linkedin

Archive for March 2011

Overhaul your copywriting for rocketing conversions

Posted 24 March 2011 by
Tagged As: | Categories: Conversion Optimisation, SEO | Leave a Comment

You conversion rate measures how successfully you transform website window-shoppers into bona fide customers. This doesn’t necessarily translate into sales. Your conversion goal could simply be to increase newsletter subscriptions or generate free quotes. A landing page is the first page that web users see after clicking a link to get to your website. It [...]

Crash course for killer headlines

Posted 24 March 2011 by
Tagged As: | Categories: Conversion Optimisation, SEO, Viral Marketing | Leave a Comment

How much time do you spend thinking about headlines for your online content (blogs, articles and even web pages)? Be honest. If I’m honest I spend less than five minutes crafting a title. And I usually do it after I’ve written my piece. According to Brian Clark, who is a copywriting guru and incredibly highly [...]

5 Tweets that will kill your social media campaign

Posted 23 March 2011 by
Tagged As: | Categories: Online PR, Viral Marketing | Leave a Comment

What do we know about Twitter? We know that it’s popular with celebrities. We know that businesses as well as individuals use it to communicate with like-minded peers. We know that it forms part of a comprehensive online marketing strategy. We know that it’s global and now, thanks to protestors in Egypt, we know that [...]

It’s not Kung Fu Panda but Google’s update kicks some butt

Posted 18 March 2011 by
Tagged As: | Categories: News, SEO | Leave a Comment

Google’s overarching mission is to not be evil and they’d like it if website owners and SEOs returned the favour. Unfortunately, there are a lot of unscrupulous people on the net who have no compunction about buying links, plagiarising content and spamming their websites with ads. To make these unsavoury characters pay, Google spent over [...]

How to succeed at guerrilla marketing

Posted 15 March 2011 by
Tagged As: | Categories: SEO, Viral Marketing | Leave a Comment

Guerrilla marketing uses innovative and creative campaigns to stop people in their tracks, make them blink, make them think or make them smile all while boosting brand awareness. Viral marketing falls under the guerrilla marketing umbrella, in fact, one of the aims of guerrilla marketing is for campaigns to go viral. The nice thing about [...]

Conquer viral video marketing, just like Old Spice

Posted 7 March 2011 by
Tagged As: | Categories: Online PR, Viral Marketing | Leave a Comment

When it comes to viral content many people think that video is the way to go. They’re not wrong. Successful viral marketing videos can do enormous things for your brand; they can drive huge volumes of targeted traffic to your website and, if they’re very successful, drive sales through the roof. But bad viral videos [...]

Charlie Sheen shows viral marketers how it’s done

Posted 4 March 2011 by
Tagged As: | Categories: Online PR, Viral Marketing | Leave a Comment
Charlie Sheen

The world loves a bad boy. Don’t believe me; let’s take a look at Charlie Sheen. The man’s a mess. He says he isn’t, but it’s pretty clear to the rest of the world that he’s one take short of a television show. Despite all his problems and the fact that he is currently unemployed, [...]

6 Tips to improve keyword quality score

Posted 3 March 2011 by
Tagged As: | Categories: PPC | Leave a Comment

It can be tricky to get your head around PPC (Pay Per Click) ads when you first start out. There are many subtleties to a successful campaign that you often only pick up through trial and error. You can save yourself a lot of time and trouble by thoroughly researching PPC advertising and paying close [...]