Google rules the internet. It covers itself in happy mottos like “Don’t be evil” but really its a dictator with an iron grip on our online reality (unlike many other dictator-like rulers suddenly coming to grief – Tunisia, Egypt, Libya, Saudia Arabia and Bahrain – its in no danger of being usurped). You cross the [...]
Archive for February 2011
Don’t buy links if you value your Google ranking
Posted 28 February 2011 by SandyTagged As: | Categories: SEO | Leave a Comment
Top Searches on Google South Africa (Google.co.za) – February 2011
Posted 28 February 2011 by AntTagged As: | Categories: News | Leave a Comment
Top Searches on Google.co.za for the month of February 2011.
Facilitating the process as ad agencies go digital
Posted 25 February 2011 by SandyTagged As: | Categories: Uncategorized | Leave a Comment
As insane as it sounds there are industries in today’s modern world that still haven’t cottoned onto digital communication and modes of business. The first that springs to mind is insurance, which is struggling to shrug off its staid modus operandi. Print media has also been reluctant to abandon tried and trusted avenues in favour [...]
Acronym overload: Navigate the acronym-heavy world of online marketing
Posted 24 February 2011 by SandyTagged As: | Categories: Conversion Optimisation, Online PR, PPC, SEO | Leave a Comment
If there is one thing the online marketing community loves it’s a good acronym. There isn’t a service that doesn’t have its own handy little moniker. The downside, of course, is that web marketers have developed a unique language that no one else understands. Even today, a decade into search marketing, dropping some terms into [...]
What is web copywriting and how it can work for you
Posted 24 February 2011 by AdminTagged As: | Categories: Online PR, SEO | Leave a Comment
Different types of web copy serve different purposes, so before you crack your knuckles and get down some furious typing you need to consider what it is you want to achieve. The first thing you need to know about all web copywriting is that you’re competing in an overpopulated space for a smidgeon of attention [...]
Top Searches on Google South Africa (Google.co.za) – January 2011
Posted 18 February 2011 by AntTagged As: | Categories: News | Leave a Comment
For past few months, one of our partners has requested the top monthly searches on Google.co.za. So, I thought I’d kill two birds and drop them in here. I took a quick peak at Jan 2010′s figures. The results are much the same, with the main exception of job searches becoming more prevalent this year. [...]
A hands-on approach to online reputation management
Posted 18 February 2011 by SandyTagged As: | Categories: Online PR | Leave a Comment
What do you do when you want to find out more information about someone or something? You Google it, don’t you? Google plays an enormous part in our modern, digitally dependent lives. We give it the power of life or death – not literally, of course. But the nature of the web means that anyone [...]